Is online Reputation Management vital for ordinary people? I mean for people who don’t own a business or website and need not have to worry about their online reputation. How important it is for them to have reputation management?
Most of the time people are not bothered if it really makes any difference or affects them in their daily life. But to be frank, it makes a lot of difference to have a perfect online reputation especially if your are a professional in any core area. The reason is today potential employers/companies will search for you on internet to get a first hand information before they hire you. This means somebody is looking at your online presence.
One search and your profile on Myspace or Facebook appears, and thus the details. As expected you should be on Twitter by now and they will see how often you tweet. All this makes a fine preliminary package for anybody to get an overview about you. So the fact is, either take it or leave it, somebody is monitoring your online reputation.
Call it ego surfing, but most of the searches on Google and Yahoo is done for peoples’ name and their email addresses, sometime that includes even phone numbers.
Why such searches are done? To get an overview of the person.
And who does this kind of search? It can be anybody; someone who wants to date you, or a person wanting to partner you for business or as said above an employer.
This shows how important it is to have an online presence and positive reputation, just one click and there you have a whole lot of information.
If searching for your name returns negative results on the first page of the search engine, you may need reputation management. It will only help you have a clear online image and get you onto new ventures.
